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PHANTOM - From the moment work started on the formative concept sketches of the Phantom, it was crucial that the design team, led by Ian Cameron, had an instinctive feel for what makes the unmistakable Rolls-Royce 'look'. We can all appreciate the boldness
InteriorThe timeless architecture of the Phantom’s interior combines with the finest natural materials to provide a luxurious social space in which passengers can relax. Cashmere and soft leathers give an air of sumptuous indulgence, while the very latest in audiovisual technology ensures that every journey is as pleasurable as possible. The rear seats are elevated by 18 mm, giving rear passengers a peerless view out of the car, while head room is generous at 979 mm. Lounge seating with slightly curved outer edges allows passengers to turn towards one another comfortably; if preferred, however, the option of individual seats may be specified, adding a centre console which can be used to house a drinks cabinet, additional audiovisual equipment or other Bespoke items. The Lexicon audio system delivers a quality of sound unrivalled in the automotive world. Engineered to recording industry standard, this system uses studio-grade Lexicon components and is unique to the Phantom, using 15 speakers and a nine-channel amplifier to deliver 420 watts of sound giving the perfect, surround-sound listening experience from anywhere in the car. For further entertainment, theatre configuration adds two 12-inch monitors within the veneered picnic tables in the rear. These screens are linked to a six-DVD changer and also allow viewing of digital television, depending on market restrictions. In combination with the Lexicon audio system, this option can make any journey in the Phantom a truly cinematic experience. It takes between 15 and 18 hides to upholster one Phantom – more for the Phantom Extended Wheelbase. Three different types of leather are used: natural grain for the seats and trims, pre-shrunk in sun-lit areas and tipped (embossed) on the centre console and door trims to provide an attractive variation. There are 13 standard colours, but many more are available through the Bespoke programme. Depending on specification, up to 43 wood parts are used in each Phantom. Each of these is constructed from up to 28 layers of wood, interspersed with thin sheets of aluminium to ensure strength and to prevent splintering in the event of an impact. The wood veneers used are sourced from sustainable forests and chosen for their richness and complexity of grain. There are six standard veneers, including Burr Walnut and Bird’s Eye Maple, but any number are available through the Bespoke programme. Whichever they choose, customers can be assured of an unrivalled quality of finish. Our craftsmen can also employ traditional marquetry techniques to inlay materials of a customer’s choice into the wood veneers. From cross-banding with boxwood to inlays of silver or mother-of-pearl, these techniques can be used to create a distinctive alternative to the single veneer finish. Exterior
Phantom & Phantom EWB Exterior Finish Five layers of paint and clear lacquer are applied to each Phantom – seven if it’s a two-tone car – and between each application, our technicians sand the body by hand. After the final layer has been applied, the body is hand-polished for five hours to give a finish of unrivalled depth and sheen. There are 15 standard exterior colours from which customers can choose, although up to 45,000 different hues are available through the Bespoke programme. In keeping with Rolls-Royce tradition, single or double coachlines can be specified. Almost six metres long, and precisely level, these are painstakingly painted by hand in a process that takes three hours for each line. Our Bespoke artists can also design and apply individual motifs to a customer’s Phantom. BespokePhantom & Phantom EWB Bespoke While the Phantom has an extensive options list, the Bespoke programme allows customers to create a car that is completely personal to them by specifying features that are not usually available and 65 per cent of Rolls-Royce customers choose to do this. Examples include a one-off colour for the paint or leather, or the use of an unusual wood to complement the interior. Customers may choose to personalise their Phantom by specifying embroidery on the interior leather: our Bespoke interior designers can fulfil any request, from simple initials to embroidered images. Customised tread plates incorporating text or pictures can also be produced, perhaps featuring an owner’s name or celebrating an event or limited edition. The Phantom’s glovebox has been designed for adaptation: Bespoke possibilities include the fitting of a set of fountain pens or a humidor, perhaps complemented by a leather writing surface in the rear picnic tables or a Bespoke ashtray. Through modifications to the Phantom’s body, the already spacious boot can be extended still further, giving additional room for an 85-litre suitcase. This allows a total of four large suitcases to be stowed. Whether the request is a 24-carat gold Spirit of Ecstasy or visible exhaust pipes, anything is possible. The Bespoke programme is limited only by the customer’s imagination. The interior of the Phantom Extended Wheelbase offers significant additional space and lends itself particularly well to the inclusion of Bespoke features – for example, a partition wall for passenger privacy. Other possibilities include drinks cabinets in the rear doors or additional audiovisual equipment, while many customers choose to add rear compartment curtains or even a safe in the boot. Through the Bespoke programme, any number of options can be explored. |

and confidence of a Phantom II or the flowing grace of a Silver Cloud, but it takes a trained eye to assess those lines and see the science behind the shapes. To this end, Cameron and his team scrutinised the company's greatest creations in an effort to discover the essence of Rolls-Royce. Its design DNA, if you like.

















